ASTRO ApplicationsTM began in 2005 when the four founding members of a growing commercial brokerage firm realized that they were spending too much time managing the company and not enough time on transactions.
The individuals were bogged down with time consuming manual record keeping via Excel spreadsheets and Microsoft databases. Commissions and marketing were being done using paper and files, and all support requests were being handled in one-on-one meetings.
This situation caused the founders to ask themselves the question, “How can we leverage technology to create a time savings to our agents while saving the firm money?”
The answer was ASTRO Applications. ASTRO stands for Automated System for Tracking Real Estate Operations. This automated system is a web-based application designed to streamline the back shop operation processes and provide tools to support agents, staff, and management. This state-of-the-art system was tested and perfected over a five-year period driven through steady feedback of over 50 seasoned commercial brokers.